BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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You may not realize it, but a shocking amount of science and technology is behind every can of soup. INFORMS member Joseph Byrum, senior R&D and strategic marketing executive with Syngenta explores the extensive research that goes into plant genetics and breeding to canning to create a 'simple' can of tomato soup.
INFORMS member Jennifer Pazour, assistant professor of industrial and systems engineering at Rensselaer Polytechnic Institute has been named a recipient of a 2016 Gulf Research Program Early-Career Research Fellowship, a program that funds activities to enhance oil system safety and the protection of human health and the environment in the Gulf of Mexico and U.S.
CATONSVILLE, MD, October 20, 2016 – As businesses, industries, and other organizations exponentially increase their use of analytics to improve their operations and performance, they face additional challenges of identifying, recruiting and retaining the very best analytics talent.
From sports teams to political candidates, when your side loses it can be painful. An upcoming study in the INFORMS journal Management Science finds that this pain can be lessened if you bet against your team or candidate, though feelings of disloyalty may prevent many from doing so.
A new editorial by Arnie Greenland, PhD, CAP, Professor of the Practice at the Robert H. Smith School of Business at the University of Maryland, College Park, explores the foundation for the creation of the CAP certification program, it's growing recognition among employers, and provides a sneak peek at what to expect when taking the exam.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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