News Releases

CATONSVILLE, MD, April 29, 2020 – Job performance has long been understood to be the primary equalizing factor affecting promotions for men and women in the workplace, but research shows, women don’t gain as much from the same performance improvements as men do. New research in the INFORMS journal Information Systems Research shows training plays an important part in promotions for women in the field of information technology.

CATONSVILLE, MD, April 23, 2020 – Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. 

CATONSVILLE, MD, April 6, 2020 – While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According to the researchers, there are three primary mechanisms that serve as the major drivers of crowdfunding campaigns that yield results. 

CATONSVILLE, MD, April 2, 2020 – Consumer stockpiling and hoarding took center stage in recent months as the COVID-19 virus has spread around the world, and with it, panic buying on the part of millions. News broadcasts and social media feeds have been filled with examples of the worst aspects of human nature.

CATONSVILLE, MD, March 9, 2020 – Research shows higher continuity of care, meaning a care team cooperatively involved in ongoing healthcare, is better for health outcomes, but can there be too much of a good thing? New research in the INFORMS journal Manufacturing & Service Operations Management finds the answer is “yes.”

CATONSVILLE, MD, February 12, 2020 – Food waste is a big problem in the United States. According to the U.S. Department of Agriculture, food waste is estimated at between 30-40 percent of the food supply. New research in the INFORMS journal Manufacturing & Service Operations Management finds that increasing the number of grocery stores in certain areas can drastically decrease waste.

CATONSVILLE, MD, February 10, 2020 – Two INFORMS members – Stephan Biller, vice president Offering Management Watson IoT and Chief Innovation Officer for IBM and Jorge Nocedal, Walter P. Murphy professor at Northwestern University – have been elected to the National Academy of Engineering. They join more than 100 new members also recently elected. 

CATONSVILLE, MD, February 6, 2020 – Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research in the INFORMS journal Information Systems Research shows that location bias, based on the popularity difference between the reviewer’s hometown and the distance to their destination, can affect a reviewers online rating by as much as 11%. 

CATONSVILLE, MD, February 3, 2020 – In the public interest, governments often regulate the marketing activities of certain industries like tobacco, financial services, alcohol, and gaming. 

CATONSVILLE, MD, January 30, 2020 – New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.