New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability
CATONSVILLE, MD, September 13, 2019 –There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.