News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

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A large selection of colors or styles discredit opinion leaders’ recommendations

A large selection of colors or styles discredit opinion leaders’ recommendations

News Release, October 16, 2019

CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

New Research Says Changes in Driver Shifts and Pick-up Choices for Food Delivery Services Can Boost Profits

New Research Says Changes in Driver Shifts and Pick-up Choices for Food Delivery Services Can Boost Profits

News Release, October 10, 2019

CATONSVILLE, MD, October 10, 2019 – The food delivery business, popularized by mobile online services such as Grubhub, OrderUp, and DoorDash, has become a $200 billion industry, which is expected to grow by more than 15% annually over the next five years. New research published in the INFORMS journal Transportation Science reveals how food delivery businesses can implement changes in driver shifts and order delivery structures that can decrease costs and contribute to higher profits.

Revamped Crew Scheduling Model Cuts Airline Delays by as Much as 30%

Revamped Crew Scheduling Model Cuts Airline Delays by as Much as 30%

News Release, October 7, 2019

CATONSVILLE, MD, October 7, 2019 – Delays and disruptions in airline operations annually result in billions of dollars of additional costs to airlines, passengers and the economy. Airlines strive to mitigate these costs by creating schedules that are less likely to get disrupted or schedules that are easy to repair when there are disruptions—new research in the INFORMS journal Transportation Science has found a solution using a mathematical optimization model.

Artificial Intelligence Can Improve Sales by Four Times  Compared to Some Human Employees

Artificial Intelligence Can Improve Sales by Four Times Compared to Some Human Employees

News Release, September 23, 2019

CATONSVILLE, MD, September 23, 2019 – Chatbots, which use artificial intelligence to simulate human conversation through voice commands or text chats, incur almost zero marginal costs and can outsell some human employees by four times, so why aren’t they used more often? According to new research, the main contributor is customer pushback.

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

News Release, September 16, 2019

CATONSVILLE, MD, September 16, 2019– According to new research published in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), companies can improve sales performance when they adjust sales commissions for the sale of more popular items. Further, the researchers found that when companies provide incentives to the sales force, that is more cost-effective than offering consumers discount pricing. The research centered on automotive sales at the dealership level.

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it’s Having on Brands and Profitability

News Release, September 13, 2019

CATONSVILLE, MD, September 13, 2019 –There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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