2022 Winner(s)
- Tesary Lin , University of Chicago Booth School of Business
Winning material:
“Valuing Intrinsic and Instrumental Preferences for Privacy”
Purpose of the Award
The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.
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About the Award/Namesake
Past Awardees
2022
Winner(s)
Tesary Lin ,
University of Chicago Booth School of Business
Ron Berman,
University of California, Berkeley
Ayelet Israeli,
Northwestern University