John D. C. Little Award

2022 Winner(s)

  • Tesary Lin , University of Chicago Booth School of Business
Winning material: “Valuing Intrinsic and Instrumental Preferences for Privacy”

Purpose of the Award

The John D. C. Little award is given annually to the best marketing paper published in Marketing ScienceManagement Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

Click here for more information.

About the Award/Namesake


Past Awardees

2022 Winner(s)
Tesary Lin , University of Chicago Booth School of Business
2022 Finalist
Fei Long Kinshuk Jerath Miklos Sarvary, INSEAD
Sherry He Brett Hollenbeck Davide Proserpio, University of Southern California
Ron Berman, University of California, Berkeley Ayelet Israeli, Northwestern University
Ryan Dew, Columbia Business School
Asim Ansari Olivier Toubia, Columbia University
2021 Winner(s)
Xinyu Cao, New York University Juanjuan Zhang, Massachusetts Institute of Technology
2021 Finalist
Shunyan Zhang, Harvard University Nitin Mehta, University of Toronto Param Vir Singh, Carnegie Mellon University Kannan Srinivasan, Carnegie-Mellon University
Kyle Barron Edward Kung, California State University-Northridge
Davide Proserpio, University of Southern California
Tom Blake, eBay Inc. Sarah Moshary, University of Chicago Kane Sweeney, Instacart Inc. Steve Tadelis , University of California, Berkeley
Omid Rafieian , Cornell University Hema Yoganarasimhan, University of Washington
2020 Winner(s)
Garrett A. Johnson Scott Shriver, University of Colorado Shaoyin Du
2018 Winner(s)
Jia Liu Olivier Toubia, Columbia University
2017 Winner(s)
Eric Schwartz, Wharton School Eric T. Bradlow, University of Pennsylvania Peter S. Fader
Olivier Toubia, Columbia University
Oded Netzer, Columbia University
2016 Winner(s)
Bart Bronnenberg Jun B. Kim Carl F. Mela, Duke University
2016 Finalist
Sridhar Narayanan, Stanford University Kirthi Kalyanam
2015 Winner(s)
Scott Shriver, University of Colorado
2015 Finalist
Liye Ma Baohong Sun, Carnegie Mellon University
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
Song Lin, Massachusetts Institute of Technology Juanjuan Zhang, Massachusetts Institute of Technology John R. Hauser, MIT
2014 Winner(s)
Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu
2014 Finalist
Jonathan Z. Zhang Oded Netzer, Columbia University Asim Ansari
Duncan I. Simester, MIT Sloan School of Management
Juanjuan Zhang, Massachusetts Institute of Technology
2013 Winner(s)
Hema Yoganarasimhan, University of Washington
2013 Finalist
Barry L. Bayus
Upender Subramanian Jagmohan S. Raju, University of Pennsylvania Z. John Zhang
Olivier Toubia, Columbia University
Andrew T. Stephen
2011 Winner(s)
Dina Mayzlin Jiwoong Shin
2011 Finalist
Juanjuan Zhang, Massachusetts Institute of Technology
Song Yao, Duke University Carl F. Mela, Duke University
2010 Winner(s)
Jiwoong Shin K. Sudhir
2010 Finalist
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
Juanjuan Zhang, Massachusetts Institute of Technology
2009 Winner(s)
Brett R. Gordon, Kellogg
2009 Finalist
Dina Mayzlin David Godes
Glen L. Urban, Massachusetts Institute of Technology
John R. Hauser, MIT Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT
Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan
2008 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2008 Finalist
Sanjay Jain
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Kenneth C. Wilbur, University of California, San Diego
Song Yao, Duke University Carl F. Mela, Duke University
Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, UCLA
Maria Ana Vitorino, University of Pennsylvania
Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University
2007 Winner(s)
Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas
2007 Finalist
Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
Koen Pauwels, Northeastern University Amit Pazgal, Rice University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner(s)
Olivier Toubia, Columbia University
2006 Finalist
Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

Praveen K. Kopalle
2004 Winner(s)
Carl F. Mela, Duke University Bart Bronnenberg
2004 Finalist
Alan L. Montgomery Shibo Li Kannan Srinivasan, Carnegie-Mellon University John C. Liechty
Jean-Pierre Dube, University of Chicago
Duncan I. Simester, MIT Sloan School of Management
Eric T. Anderson
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2003 Winner(s)
Elie Ofek Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
John R. Hauser, MIT Ely Dahan
2002 Winner(s)
Elie Ofek V. Srinivasan, Stanford University
2002 Finalist
Peter J. Danaher
Jagmohan S. Raju, University of Pennsylvania Serdar Sayman Stephen J. Hock
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
Jaehwan Kim
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner(s)
Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
Jinhong Xie Steven M. Shugan, University of Florida
Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Z. John Zhang
2000 Winner(s)
Wilfred Amaldoss Robert J. Meyer Jagmohan S. Raju, University of Pennsylvania Amnon Rappaport
1998 Winner(s)
Sridhar Balasubramanian
1997 Winner(s)
Devavrat Purohit
1996 Winner(s)
Tulin Erdem, New York University Michael P. Keane
1995 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
Marnik G. Dekimpe
Jagmohan S. Raju, University of Pennsylvania Raj Sethuraman Sanjay K. Dhar
1993 Winner(s)
Abbie Griffin John R. Hauser, MIT
1992 Winner(s)
Paul Nelson Dan Horsky
1990 Winner(s)
Dan Horsky Moshe Givon
1987 Winner(s)
John A. Norton Frank M. Bass, University of Texas
1986 Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
Theresa Carter Steve Gaskin Zofia Mucha
1984 Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983 Winner(s)
Steven M. Shugan, University of Florida