BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
A forthcoming study in the INFORMS journal Marketing Science by INFORMS member and professor at Johns Hopkins Carey Business School, Jian Ni, explores how guiding patients to a more appropriate level of healthcare can reduce healthcare expenditures.
Planning a pub crawl and need to know the shortest distance between each of your stops? INFORMS member Professor William Cook from the University of Waterloo, Canada has done just that on a much grander scale than could be accomplished in one night of festivities. Using the "traveling salesman problem" approach, Cook plotted the coordinates of 24,727 pubs in the U.K. to ascertain the shortest possible route between them all.
Based on data pulled from the Occupational Information Network (O*NET), a US Department of Labor database that compiles detailed information on hundreds of jobs, and the U.S. Bureau of Labor Statistics website, operations research analysts are among a list of 26 jobs that combine high pay with low stress.
Operations research analyst ranks at number 10 on a list of the 17 the highest paying jobs for women.
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